You are not baking cakes to eat them alone. You want to share them with your friends and family. Social Baking will send out messages automatically to a defined friendslist and notify them that they can come over for a piece of cake. On the app dashboard they can see who is offering the cake and how many pieces are left. Additionally there is a highscore where you can see who offered the most cakes and who didn’t. Friends with a bad ranking get their notifications some minutes later than the others. This will motivate them to be the next one who invites his friends for a cake.